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Autumn statement & crowdfunding

"It's the most wonderful time of the year" sang London's financial journalists as Chancellor of the Exchequer Phillip Hammond thrust his signature red briefcase towards the sea of press gathered outside Number 10. But, what, metaphorically speaking, is inside? And, how will it affect SMEs and startups? Luckily for us, Virgin Startup have taken one for the team and dissected the budget. For startups and small business owners, and any firms thinking about crowdfunding, the statement is clear; a...

November 26, 2016

Launching new brands

In a world where consumers can have anything it is often challenging to create an identity. Trying to establish a brand successfully amongst the 'big players' of business, in any industry, is a very hard craft. But there is one marketplace that's allowing new brands to quickly break into the mainstream: crowdfunding. Crowdfunding is a carefully constructed cocktail; tried and tested upon many new businesses, with overwhelming success at providing credibility for new brands. But why is it so eff...

March 7, 2016

The Mondo Effect

A crowdfunding record has just been broken in spectacular fashion. Mondo, the challenger bank that's aiming to disrupt the mobile banking industry, raised £1m in just 96 seconds on Crowdcube – that's nearly £10,000 per second. This is even more remarkable when you consider they capped each investment at £1,000. I haven't had the chance to contact anyone from Mondo but I did briefly speak to some of the Crowdcube team the morning after the round closed, and they provided some insight. ...

March 4, 2016

The rising popularity of movie crowdfunding

The entertainment industry has a reputation for rewarding the well-connected and fulfilling the mantra "it isn't what you know, it's who you know" but crowdfunding is changing that. We live in a world with few boundaries; any corner of the Earth can be visited and any path followed. However, the global economy is still driven by profit, so many important pieces of creative work simply aren't being made. Investors are cautious of accepting projects which may not guarantee them a large return, b...

February 26, 2016

Crowdfunding Product Launches

Traditional product launches are known to be expensive and are often ineffective. TAS recently reported that 78% of the 75 top executives they surveyed from giants such as IBM, HP and 3Com were unsatisfied with their recent product launches. Another survey completed by Stategate International researched 257 organisations. They found that on an average 47% of their product launches failed, and this figure of 50% is pretty common for most organisations. Product launches are already costly, but th...

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