The story of TribeFirst
John (Wedge) Auckland, Founder of TribeFirst
'I've always loved working with start-ups. I caught the bug when I helped write the digital marketing strategy for Hello Fresh. It was infectious to see a passionate customer base get behind a new idea.
The first crowdfunding campaign I worked on was as a director of marketing agency, Thread. It was called Project Brabham, and the objective was to bring the famous team back to motorsport through an innovative new funding model. I was the senior writer for the campaign, which achieved global recognition and received endorsement from the legends of the sport, such as Sir Jackie Stewart, Sir Stirling Moss and John Surtees.
I formed TribeFirst because I recognised that crowdfunding was about more than just raising funds. It's an opportunity to reward people who believe in your ideas, and therefore build lifelong fans from day one. If you are looking to build a loyal tribe through crowdfunding, then please get in touch.'