We helped Lightvert raise £760,000, making it Crowdcube’s biggest ever partner campaign at the time.
For this campaign we brought to market a new advertising technology, which achieved international interest including The Times, BBC, South China Press, Dubai National and many more. See their campaign here.
Case Studies
In 2016 we were approached by Freetrade to help them launch their first ever equity crowdfunding campaign. They were confident of raising the money from their network, but were more interested in the potential for crowdfunding to grow their waitlist with a relevant audience.
TribeFirst was given the remit of promoting them to the media, and specifically as Europe’s first commission-free stock trading platform. We successfully achieved coverage in a number of national publications, including the FT and CityAM, even though they were two years away from launching a product.
Case Studies
Fast-food that’s better for your health, better for the planet and better for your wallet.
Ready Burger brings plant-based fast-food to the high street. It’s inclusive, tech-focused, and with all the taste, speed, experience and price of McDonalds.
Having initially aiming to raise £1m, investor appetite was so great that we ended up doubling the raise size, while still filling the allocation well before the campaign deadline.
Case Studies
Borrow a Boat are now veteran crowdfunders, having raised £3.5m from Angels Den and Crowdcube across four funding rounds.
TribeFirst were involved in two of these rounds, totalling over £2m, which took the company from very early stages of revenue and one sole employee to a growing team and the sponsors of the Southampton Boat Show.
Case Studies
Gozney specialise in the design and manufacturing of premium, innovative fire & stone ovens for home and business use. They were raising to accelerate expansion into key overseas territories and launch new products.
The campaign was hugely successful and saw wide-reaching publicity resulting in 850 investors joining Gozney’s journey.
Case Studies
FETCH is a mobile Order & Pay solution for restaurants, bars, hotels and other venues that enables customers to use their phones to easily place and pay for orders. With no need to download an app, guests simply tap, order and pay.
We worked on crafting the campaign messaging that positioned FETCH as a fintech driving efficiency & precision guest location for food & drink venues. This resonated with investors helping FETCH exceed their funding goal by 3X.
Client Testimonial
“Gusto Organic had a wholly positive experience with John and the team at TribeFirst. TribeFirst have a well-seasoned understanding of crowdfunding and helped us hone a seductive pitch, a highly informative video and delivered a PR and marketing campaign that added investors at a critical part of the funding cycle. We hit our target and significantly overfunded, and with TribeFirst as part of the Gusto Team, managed to continue business as usual at this very frenetic time.”
– William Fugard, CEO Gusto Organic
Case Studies
YEO is an ultra-secure private messaging platform that connects businesses with people, assuring trust, compliance and providing total control.
We helped them achieve coverage in top publications such as Wired and Startups Magazine. We also supported them with investor outreach and campaign strategy in order to drive momentum both on Seedrs as well as in social and other marketing channels.
Case Studies
Electric car charge point makers Andersen EV raised £726,680, overfunding to a massive 363% from nearly 900 investors via Crowdcube. Having participated in the Virgin StartUp Crowdboost accelerator, which TribeFirst facilitates, Anderson EV asked us for support with PR, marketing and campaign management.
We helped them achieve significant coverage in the major EV, renewables, leisure and hospitality media, giving them significant brand exposure to their core markets.
Homeit sought to expand their digital property access solution into many key cities across Europe, funded by an equity campaign on Seedrs.
With our help, Homeit more than doubled their €250k Seedrs funding target to an incredible €532k, giving them the funds to further tap-into the ever-growing peer-to-peer sharing economy.
SmartPlant set out to raise £200k in order to make their award-winning plant care app compatible with Amazon Alexa, grow their number of retail partnerships, and make their mark in the £183bn global gardening market. Instead they closed on £273k – 136% of their original target – and won some crucial global retail partnerships throughout the campaign. Following a feature in a prominent trade magazine, SmartPlant built-up a sales pipeline of more than £15 million
SKNHEAD wanted to establish itself as the UK and Ireland’s go-to range of male grooming products and raise £100k for operating costs and product rollout. We focused our efforts on a PR campaign that saw SKNHEAD founder and celebrity hairdresser, Adee Phelan, featured in numerous articles. This not only helped to raise SKNHEAD’s profile, but also the company gained almost £125k on Seedrs.
Looking to address the gender imbalance in coding, US based Smartgurlz raised $620k on SeedInvest.
The former Shark Tank contestants ran a side by side (Reg. Crowdfunding and Reg. D) allowing them to engage both sophisticated and ‘retail’ investors in their campaign.
Case Studies
Kar-go is Europe’s first roadworthy, electric automated delivery robot. We have worked with AoR since their seed round in July 2017, where we helped them raise their target of £300,000 that allowed them to progress from a concept to building a fully automated, roadworthy vehicle.
We launched the first vehicle to the world’s media at Goodwood in 2019, which coincided with the launch of their next funding round of £2.5m. We now support them across the board with their communications and marketing strategy.
A joint UK and US listed campaign, Fleksy raised over $800k (£620k) for their private keyboard via the Crowdcube and SeedInvest platforms.
Fleksy was one of the first campaigns to be co-listed on both platforms after they announced their partnership. TribeFirst helped them achieve PR coverage and gain investors from both sides of the Atlantic.
Gunna raised £820k ($1.06m) overfunded to 163% on Crowdcube to accelerate the growth of their lower sugar, craft soft drinks. We helped them to craft a message for the media that would support them in their mission to have a craft soft drink fixture in major supermarkets.
A number of publications ran with the story, which helped them with their campaign and will undoubtedly help them in their mission to shake up the soft drinks fixture.
Wine with Spirit – a promising WineTech company – was expecting around €250k to come from US investors, but their campaign ran into trouble after Seedrs blocked them from bringing it in.
We stepped in and turned the campaign around, raising €440k from a starting position of just 25%.
Case Studies
Stylish, effective and ethical. Eco cleaning products packed with beautifully scented essential oils to make doing the chores less of a chore.
Case Studies
Toraphene is the world’s first truly biodegradable, compostable and commercially viable alternative to plastic packaging.
With an MVP proven against existing plastics and a cost-effective and globally implementable manufacturing model, Toraphene aims to revolutionise the $4.7bn biopackaging industry with their unique, patented solution.
TribeFirst helped Toraphene secure their lead investment and completed a very successful Crowdcube raise, which attracted nearly 1,600 investors, most of whom stay close to Toraphene as active ambassadors.
Case Studies
Co-Founded with the Edmund Hillary family, Edmund Hillary is an iconic range of lifestyle clothing with Edmund’s philanthropy and social responsibility ingrained.
After disappointing early traction, the team appointed TribeFirst to help turn the campaign around, finishing on 127% of their funding goal.
Case Studies
Rosemary Water produce delicious mineral water, laced with rosemary – a medicinal herb that elevates the flavour profile and health benefits of this drink. In 2019 they were introduced to the Crowdcube community, seeking £1m.
After getting great press coverage in both industry and national media, they welcomed 569 investors to their community and went on to overfund to £1.22m. Rosemary Water joins a growing group of TribeFirst-supported crowdfunding campaigns that have raised over £1m.
